{"id":1076,"date":"2025-03-24T11:56:14","date_gmt":"2025-03-24T10:56:14","guid":{"rendered":"https:\/\/rolandumlauft.com\/content\/como-disenar-un-modelo-de-negocio-escalable-el-plan-del-director-financiero\/"},"modified":"2025-06-25T08:40:34","modified_gmt":"2025-06-25T06:40:34","slug":"como-disenar-un-modelo-de-negocio-escalable-el-plan-del-director-financiero","status":"publish","type":"post","link":"https:\/\/rolandumlauft.com\/es\/content\/como-disenar-un-modelo-de-negocio-escalable-el-plan-del-director-financiero\/","title":{"rendered":"C\u00f3mo dise\u00f1ar un modelo de negocio escalable: el plan del director financiero"},"content":{"rendered":"[vc_row type=\u00bbfull_width_background\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]Todo producto innovador necesita un modelo de negocio igualmente innovador. Sin embargo, muchos fundadores y ejecutivos tecnol\u00f3gicos se centran \u00fanicamente en las caracter\u00edsticas, descuidando el motor econ\u00f3mico subyacente que determina si su empresa crecer\u00e1 de forma rentable o se estancar\u00e1.[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]En este primer cap\u00edtulo de mi serie <strong>Innovaci\u00f3n en modelos de negocios,<\/strong> analizo los cuatro pilares fundamentales que separan a las empresas pr\u00f3speras de aquellas que luchan:[\/vc_column_text][vc_raw_html css=\u00bb\u00bb]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[\/vc_raw_html][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]He incluido una <strong><a href=\"https:\/\/www.dropbox.com\/scl\/fi\/l95p9voi712qmfp9n5y9l\/X-Ray-Template.pdf?rlkey=usifc8q1kpwqjahsmpzjt91rf&amp;dl=0\" target=\"_blank\" rel=\"noopener\">plantilla de radiograf\u00eda de modelo de negocio<\/a><\/strong> gratuita para ayudarle a diagnosticar debilidades en su propio modelo.[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]<strong>Vea el v\u00eddeo completo<\/strong> para profundizar en estos conceptos.[\/vc_column_text][vc_video link=\u00bbhttps:\/\/www.youtube.com\/watch?v=65MvXzctH8I\u00bb align=\u00bbcenter\u00bb css=\u00bb\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]En el <strong>Cap\u00edtulo 2,<\/strong> exploraremos por qu\u00e9 vender \u00abresultados\u00bb (no caracter\u00edsticas) transforma la forma en que pensar\u00e1 sobre el <a href=\"https:\/\/rolandumlauft.com\/content\/how-to-quantify-value-propositions\/\"><strong>dise\u00f1o de propuestas de valor<\/strong>.<\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00bbfull_width_background\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; 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