Pricing sits at center of every business. It shapes market perception while directly impacting financial performance through margins, cash flow, and profitability.
A new approach to pricing strategy for
innovation
Good pricing isn’t just about picking a number. It’s about understanding both brand positioning and customer segments alongside unit economics and cost structures. Effective pricing aligns market strategy with financial sustainability.

Roland Umlauft, financial economist, CFO and thought leader on digital pricing strategy
I hold a Ph.D. in financial economics from Universitat Pompeu Fabra and an engineering degree in computer science. I am working as independent strategy consultant and CFO with startups and corporates in the innovation space.
Competencies
Throughout my career, I have developed across the three complementary key areas that I am offering as services to my clients.
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