In the second chapter of my Business Model Innovation series, we tackle the most common mistake tech companies make: leading with features instead of quantifiable outcomes and not understanding how and where they are creating value.
You’ll learn:
- Why "best-in-class" messaging fails with CFOs and procurement teams
- How to map your solution to a client’s P&L—whether it impacts revenue, costs, or risk mitigation
- A method to convert intangible benefits (like compliance or employee retention) into tangible economic terms
- An audit tool to evaluate your current value proposition
This isn’t theoretical—it’s the exact framework I use working with B2B tech founders to secure enterprise contracts and justify premium pricing.
Watch the full video, and download the companion template to refine your messaging.
Next up: Chapter 3 explores how to design pricing models that capture this value.
