A new approach to pricing strategy for digital products Blog Chapters Pricing Strategy Blog Recent Posts Mar 30, 2021 Segmentation MEASURING WILLINGNESS TO PAY FOR INTANGIBLE VALUES Mar 30, 2021 Segmentation Learn how we used a simple survey to measure willingness to pay for sustainable, locally farmed meat. Mar 30, 2021 Segmentation Roland Umlauft, financial economist and thought leader on digital pricing strategy. Roland holds a Ph.D. in finance from Universitat Pompeu Fabra and an engineering degree in computer science. For the last decade he has worked as independent strategy consultant in the technology sector. More Sign up with your email address to receive news and updates. First Name Last Name Email Address Sign Up No spam. Promised. Thank you!
Learn how we used a simple survey to measure willingness to pay for sustainable, locally farmed meat.