Business books I highly recommend
Must read for understanding your
value proposition
This is a classic from the Wiley Strategyzer series. It helps you to find and understand and quantify your value proposition and featureset. Going through this exercise is a fundamental step in getting your pricing strategy right.
Hypothesis testing in practice
Another Strategyzer classic. This book will help you implement customer experiments to test your ideas and verify your hypothesis.
Figure out which is the right business model
There are many ways of selling a product or service. Your pricing strategy and choice of business model are deeply connected. This book explains the 55 most common business models and will help you choose the correct one.
Pricing from a psychological viewpoint
Aimed at consumer products, but also highly relevant for volume B2B sales. This book is the ultimate reference in pricing psychology.
This is one of my favorites.
A great book that illustrates the importance of taking a step back and thinking about price before designing the products and features.
Market positioning
To me this is one of the most important references out there when thinking about positioning and competition.