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Cash management issues kill up to 44% of early stage startups. After 20 years as a CFO and strategic advisor, I’ve seen how rigid annual budgets can become liabilities for founders the moment growth shifts or costs spike.

In this video, I’m sharing tips for moving from static planning to a living financial model that actually adapts to your business. I’ll show you why a rolling 12-month forecast is your best tool for making tactical hiring decisions and surviving market volatility.

What you’ll learn:

The Survival Metrics: Why proactively tracking your burn rate and runway is the ultimate form of founder self-preservation.

The Revenue Trap: How payment timing can drain your bank account even when your sales look great on paper.

Simplified Scaling: Why you should ditch 100-tab spreadsheets for simple, logical assumptions and cloud-based tools.

Reacting to Reality: How to use scenario planning and the “10% rule” to identify exactly which initiatives to slow down before an emergency hits.

Stop guessing and start reducing the time it takes for your business to react to reality.